The play on words on this Café Bustelo sign — assuming it was intentional — might not be so obvious if you haven’t spent much time in Arizona. Gila Bend is a small town in Maricopa County, located near a bend in the Gila River, about an hour’s drive from Phoenix.
However, it wasn’t the playful name that lured us into this snack bar at the Quechan Casino, a few miles from Yuma, across the state line in California. It was the branding. Café Bustelo happens to be the espresso grind Kathryn and I usually buy for use at home. However, this was only the second time, I think, I’ve ever seen it featured at a coffee shop.
Although you can’t see it from the photo, the Café Bustelo logo was quite obviously glued over a Starbucks logo, which I found particularly amusing. The bright yellow espresso machine looked brand new, so I suspect the change was recent.
It was probably one of the best coffees I’ve ever had in a casino. Admittedly, that’s not a high bar.